Linear TV Networks vs OTT Services: The Evolution of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Ongoing Competition

Linear TV networks have long been recognized as traditional television formats, relying on scheduled programming via public channels. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and online content p

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